Lots of marketing and advertising and advertising and marketing professionals love to call Volkswagen‘s "Believe Smaller" campaign the gold standard. Designed in 1960 by a legendary advertising and marketing team at Doyle Dane & Bernbach (DDB), the campaign got down to answer 1 problem: How would you adjust persons’s perceptions https://freshbookmarking.com/story17681735/the-basic-principles-of-campaign-ad